RETAIL DIFFERENTIATION

by Derek MacKenzieYou have heard it before: When competing in a furiously competitive market, differentiation is a key issue to standing out from other choices your customers are free to make. The bricks and mortar retail industry in any country is heavily challenged by an ever expanding range of alternatives which are available to their customers. New arrivals are being produced in cheap labour markets close…

OUR ENVIRONMENT

by Derek MacKenzieThe Psychology of Our Working Environments No one would ever suggest that a poorly planned and inefficient workspace is a better alternative than a chaotic or wasteful one. But while space planning is a fundamental and integrated component of any commercial interior (maybe even the most important single element), it is not alone in the assessesor’s judgement and determination of a successful …

WORKPLACE TRENDS

by Pallavi ShrivastavaEmerging Workplace Trends in India Globalization has changed several facets of our everyday living. In responding to a widening set of opportunities and challenges that rise with this transformation, our nature of our work and workplaces have also needed to evolve. To better address the needs of a more sophisticated and demanding work force and the changing nature of work itself through this me…