If you were asked to draw a pizza, you would very likely start with a circle. It’s pretty certain that this is the first shape that would come into your mind. We began planning the concept for ALT on this basis, it felt natural, easy, relaxed and unpretentious. And it lives up to its name as an ‘alternative’ to the many formulas we have seen over past decades.
ALT is for those who are tired of those old formulas. It’s a refreshing take on a well-known base product. Alt appeals to a younger audience who can relate to a ‘Street- Art’/graffiti concept with its connotations of culture, music and young hip fashion.